UNIQUE SELLING POINT SÖZCÜĞÜ İNGILIZCE DİLİNDE NE ANLAMA GELİR?
Benzersiz satış önermesi
Benzersiz satış önerisi veya benzersiz satış noktası veya "benzersiz satış ürünü" veya "benzersiz satış fiyatı", ilk olarak 1940'ların başındaki başarılı reklamcılık kampanyalarında bir deseni açıklamak için bir teori olarak önerilen bir pazarlama konseptidir. USP, bu tür kampanyaların markaya geçiş yapmaya ikna eden müşteriye eşsiz önermeler sunduğunu belirtti. Terim, televizyon reklamcılığının öncüsü Ted Bates \u0026 amp; R.'nin Rosser Reeves tarafından geliştirildi. Şirketi. Harvard Business School'da profesör olan Theodore Levitt, "Farklılaşma, şirketlerin sürekli olarak meşgul olmaları gereken en önemli stratejik ve taktik faaliyetlerden biridir" dedi. Terim, piyasadaki "kişisel marka" nı tanımlamak için kullanılmıştır. Günümüzde bu terim, diğer alanlarda ya da nesnenin benzer nesnelerden farklılık gösteren herhangi bir yönünü anlamak için kullanılıyor.
İngilizce sözlükte unique selling point sözcüğünün tanımı
Sözlükte benzersiz satış noktasının tanımı, reklam malzemesinde ve satış sunumlarında vurgulanan bir ürünün bir özelliğidir.
«UNIQUE SELLING POINT» İLE İLİŞKİLİ İNGILIZCE KİTAPLAR
unique selling point sözcüğünün kullanımını aşağıdaki kaynakça seçkisinde keşfedin.
unique selling point ile ilişkili kitaplar ve İngilizce edebiyattaki kullanımı ile ilgili bağlam sağlaması için küçük metinler.
1
Advanced
Selling For Dummies
Needless to say, it created a lot of positive buzz. Discover your Big Nail and make
it the center of. 19. Chapter. 1: Boosting. Sales. with. Advanced. Sales. Strategies.
Selling Yourself: Self-Promotion Identifying your unique selling point.
2
Red-Hot Cold Call
Selling: Prospecting Techniques That ...
So, if you have used your first Unique Selling Point script and the prospect either
didn't agree to a meeting or did return the voice mail that you left, it is my opinion
that when you call back (according to your call cadence), you must change your ...
3
Would You Like Profits with That?: Ten Essential Keys for ...
Earlier I mentioned the 'Unique Selling Point'. This is one of the favourite sayings
of marketing experts out in the market place. 'You've got to be unique and
different', they will say. You need a unique selling point to attract customers.
While I ...
4
The Business Approach to Training
All the other features and benefits are secondary issues. If this unique selling
point was so important in making the purchase, why doesn't the manufacturer
point it out in the advertising or on the packaging? Why didn't the sales person
start ...
Teresa Williams, Adrian Green,
1997
5
FCS: Advertising & Promotions L4
If you can offer a benefit that no other competing product offers, you have a
unique selling point (USP). It is often worth spending some time looking to find a
unique angle. In a highly competitive market, it may not be possible to find a truly
...
6
Studies in Economics and Business: Marketing
Unique Selling Point (USP) At the centre of the marketing strategy will be the
firm's Unique Selling Point, or USP. The USP positions the product in the market
by differentiating it, thereby making it more desirable and distinctive to a selected
...
7
Sweets: A History of Candy
Its unique selling point was that it was huge compared with a regular chocolate
bar. Frank Mars was delighted that a Hershey Bar looked so skinny in
comparison with a chunky Milky Way, since the chocolate, which was the most
expensive ...
8
The Complete Idiot's Guide to Business Plans
So what qualifies as a unique selling point? Following are some qualifications: ♢
New: If you're first to market, then you have a unique selling point by default — no
one else does what you do. ♢ Improved: If you can clearly state how you've ...
Gwen Moran, Sue Johnson,
2005
9
The Ultimate Small Business Marketing Book
Scrabbling around trying to invent a unique selling point can be onerous, time-
consuming and can even set you off on the wrong route. I have heard business
people at networking events laying claim to a unique selling point that is anything
...
10
Research Proposals: A Practical Guide: A Practical Guide
The unique selling point (also known as the 'unique selling proposition') is very
important in terms of selling the product. The unique selling point is a feature of
the product or service that allows it to stand out from others, that makes it special
...
«UNIQUE SELLING POINT» TERİMİNİ İÇEREN HABERLER
Ulusal ve uluslararası basında konuşulanları ve
unique selling point teriminin aşağıdaki haberlerde hangi bağlamda kullanıldığını keşfedin.
Unique Selling Point: Does Your Business Possess it?
You desperately try to communicate to the consumer your unique selling point but your business fails to achieve what you promise to be deliver. «Huffington Post, Tem 15»
Didier Drogba capture highlights unique selling point of Montreal …
Chicago Fire thought they had Didier Drogba in their grasp - they even had the rights to sign the former Chelsea striker - but lost out for one main reason: a ... «Telegraph.co.uk, Tem 15»
Training prisoners in sustainability gives 'unique selling point'
Training prisoners in sustainability will give them a “unique selling point” when searching for work upon release, according to Bairbre Doyle, training manager ... «HRmagazine.co.uk, Tem 15»
Bargain £400-a-month Peckham flat's unique selling point... its leaky …
Bargain £400-a-month Peckham flat's unique selling point... its leaky ceiling. Smart bedroom: the room on offer, but it has a leak in the ceiling (Picture: Gumtree). «Evening Standard, Nis 15»
Sports complex would act as "unique selling point" for St Mark's …
The chairman of Bath and North East Somerset Council has spoken of his support for a proposal to develop a Sporting and Educational Centre in Larkhall. «Bath Chronicle, Nis 15»
Why the ISL's unique selling point is the sheer unpredictability it brings
Reputation seems to matter for precious little in the Indian Super League which certainly adds to the charm... One of the reasons why the Premier League ... «Goal.com, Ara 14»
Developing A Unique Selling Point
If you can't quickly answer those questions, you may be starting or running a business without a unique selling point (USP). There are plenty of businesses like ... «Business 2 Community, Ağu 14»
iPhone 5S Vs. Samsung Galaxy S5: Most Unique Selling Points Of …
While user preference is the major factor in deciding which mobile device to get, some features unique to a particular phone could be its most unique selling ... «KDramaStars, Ağu 14»
PICS: Nokia Lumia 930 – We reveal its ONE unique selling point
Moreover, on some phones, there's a USP of exceptional imaging. So if you aren't an apps or games person, this was a reasonable proposition. The handful of ... «Register, Tem 14»
You'll never guess the unique selling point of these properties
With house prices continuing to rise across the country, it can be difficult to find value for money in the property market. But if you're willing to accept some ... «Metro, Şub 14»