Значення "brand" у англійська словнику

ЕТИМОЛОГІЯ СЛОВА BRAND

Old English brand-, related to Old Norse brandr, Old High German brant.

Етимологія — це вивчення походження слів та змін їх структури і значення.

ВИМОВА BRAND У АНГЛІЙСЬКА

brand  [brænd]

ЩО BRAND ОЗНАЧАЄ У АНГЛІЙСЬКА?

Бренд

Brand

Бренд - "назва, термін, конструктор, символ або будь-яка інша ознака, яка ідентифікує продукт одного продавця, відмінний від продукту інших продавців". Бренди використовуються в бізнесі, маркетингу та рекламі. Спочатку тваринницький брендінг був прийнятий, щоб диференціювати худобу однієї людини від чужого за допомогою характерного символу, спаленого в шкірі тварини з гарячим брендінговим залізом. Сучасним прикладом бренду є Coca-Cola, що належить компанії Coca-Cola. У бухгалтерському обліку бренд, визначений як нематеріальний актив, найчастіше є найціннішим активом у балансі корпорації. Власники брендів ретельно керують своїми брендами, щоб створити акціонерну цінність, а оцінка бренду є важливою методикою управління, яка приписує грошову вартість бренду та дозволяє управляти маркетинговими інвестиціями, щоб максимізувати акціонерну вартість. Незважаючи на те, що на балансі компанії з'являються лише придбані бренди, поняття вартості на бренд змушує лідерів з маркетингу зосередити увагу на довготривалому керуванні брендом та керуванню цінністю. Слово "бренд" часто використовується як метаний, що відноситься до компанії, яка сильно ототожнюється з брендом.

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.

Визначення brand у англійська словнику

Перше визначення бренду в словнику є певним продуктом або характеристикою, яка служить для ідентифікації конкретного продукту. Інше визначення бренда - це торгова марка або торгова марка. Бренд також є особливим видом або різновидом.

ВІДМІНЮВАННЯ АНГЛІЙСЬКА ДІЄСЛОВА BRAND

PRESENT

Present

I brand

you brand

he/she/it brands

we brand

you brand

they brand

Present continuous

I am branding

you are branding

he/she/it is branding

we are branding

you are branding

they are branding

Present perfect

I have branded

you have branded

he/she/it has branded

we have branded

you have branded

they have branded

Present perfect continuous

I have been branding

you have been branding

he/she/it has been branding

we have been branding

you have been branding

they have been branding

PAST

Past

I branded

you branded

he/she/it branded

we branded

you branded

they branded

Past continuous

I was branding

you were branding

he/she/it was branding

we were branding

you were branding

they were branding

Past perfect

I had branded

you had branded

he/she/it had branded

we had branded

you had branded

they had branded

Past perfect continuous

I had been branding

you had been branding

he/she/it had been branding

we had been branding

you had been branding

they had been branding

FUTURE

Future

I will brand

you will brand

he/she/it will brand

we will brand

you will brand

they will brand

Future continuous

I will be branding

you will be branding

he/she/it will be branding

we will be branding

you will be branding

they will be branding

Future perfect

I will have branded

you will have branded

he/she/it will have branded

we will have branded

you will have branded

they will have branded

Future perfect continuous

I will have been branding

you will have been branding

he/she/it will have been branding

we will have been branding

you will have been branding

they will have been branding

CONDITIONAL

Conditional

I would brand

you would brand

he/she/it would brand

we would brand

you would brand

they would brand

Conditional continuous

I would be branding

you would be branding

he/she/it would be branding

we would be branding

you would be branding

they would be branding

Conditional perfect

I would have brand

you would have brand

he/she/it would have brand

we would have brand

you would have brand

they would have brand

Conditional perfect continuous

I would have been branding

you would have been branding

he/she/it would have been branding

we would have been branding

you would have been branding

they would have been branding

IMPERATIVE

Imperative

you brand
we let´s brand
you brand

NONFINITE VERB FORMS

Infinitive

to brand

Past participle

branded

Present Participle

branding

СИНОНІМИ «BRAND» У АНГЛІЙСЬКА

Наступні англійська слова мають значення, схоже зі значенням слова «brand» чи аналогічне йому і належать до тієї ж самої граматичної категорії.

англійська синоніми brand

blot · brand name · burn · cast · censure · class · defame · denounce · discredit · disgrace · emblem · engrave · expose · grade · hallmark · imprint · infamy · kind · label · logo · make · mark · marker · marque · pillory · print · proprietary name · quality · scar · sign · slur · smirch · sort · species · stain · stamp · stigma · stigmatize · strain · symbol · taint · trademark · type · variety

ПЕРЕКЛАД BRAND

Дізнайтесь, як перекласти brand на 25 мов за допомогою нашого англійська багатомовного перекладача.

Переклад слова brand з англійська на інші мови, представлений в цьому розділі, було зроблено шляхом автоматичного статистичного перекладу; де основною одиницею перекладу є слово «brand» в англійська.

• Перекладач з англійська на китайська: 品牌
• Перекладач з англійська на іспанська: marca
• англійська: brand
• Перекладач з англійська на гінді: ब्रांड
• Перекладач з англійська на арабська: مارْكَة
• Перекладач з англійська на російська: торговая марка
• Перекладач з англійська на португальська: marca
• Перекладач з англійська на бенгальська: তরবার
• Перекладач з англійська на французька: marque
• Перекладач з англійська на малайська: Jenama
• Перекладач з англійська на німецька: Marke
• Перекладач з англійська на японська: ブランド
• Перекладач з англійська на корейська: 상표
• Перекладач з англійська на яванська: Merek
• Перекладач з англійська на в’єтнамська: nhãn hàng
• Перекладач з англійська на тамільська: பிராண்ட்
• Перекладач з англійська на маратхі: ब्रांड
• Перекладач з англійська на турецька: marka
• Перекладач з англійська на італійська: marchio
• Перекладач з англійська на польська: marka
• Перекладач з англійська на українська: марка
• Перекладач з англійська на румунська: marcă
• Перекладач з англійська на грецька: μάρκα
• Перекладач з англійська на африкаанс: merk
• Перекладач з англійська на шведська: märke
• Перекладач з англійська на норвезька: merke

АНГЛІЙСЬКА ЦИТАТИ ІЗ «BRAND»

Відомі цитати та речення зі словом brand.

1

Marina Abramovic

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

2

Reem Acra

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

3

Reem Acra

When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.

4

Angela Ahrendts

Just because you're a luxury brand doesn't mean you have to have an attitude.

5

Tim Armstrong

We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.

6

John Avlon

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.

7

Keith Belling

Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

8

Marc Benioff

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

9

Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

10

Birdman

I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.

10 АНГЛІЙСЬКА КНИЖКИ ПОВ'ЯЗАНІ ІЗ «BRAND»

Дізнайтеся про вживання brand з наступної бібліографічної підбірки. Книжки пов'язані зі словом brand та короткі уривки з них для забезпечення контексту його використання в англійська літературі.

Brand Thinking and Other Noble Pursuits

In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and ...

Debbie Millman, 2011

Brand Bible: The Complete Guide to Building, Designing, and ...

Brand Bible is a comprehensive resource on brand design fundamentals.

Debbie Millman, 2012

Brand Aid: Shopping Well to Save the World

A critical account of the rise of celebrity-driven “compassionate consumption.”

Lisa Ann Richey, Stefano Ponte, 2011

The Brand Gap, Revised Edition

Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Marty Neumeier, 2005

Logo Design Love: A Guide to Creating Iconic Brand Identities

Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

David Airey, 2009

A New Brand World: 8 Principles for Achieving Brand ...

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.

Scott Bedbury, 2003

Harvard Business Review on Brand Management

Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback ...

Erich Joachimsthaler, David Aaker, John Quelch, 1999

Brand Sense: Sensory Secrets Behind the Stuff We Buy

In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything ...

Martin Lindstrom, 2010

Managing Brand Equity

Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ...

David A. Aaker, 2009

From Counterculture to Cyberculture: Stewart Brand, the ...

Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network.

Fred Turner, 2010

НОВИНИ ІЗ ТЕРМІНОМ «BRAND»

Дізнайтеся, що обговорювала національна та міжнародна преса, і як термін brand вживається в контексті наступних новин.

Russell Brand is confronted by friend of Tunisia massacre victims …

Russell Brand has been confronted by a friend of two of the victims of the Tunisia massacre after he called the minute's silence held in honour ... «The Independent, Липень 15»

Lessons From 4 Unique Female Celebrities to Make Your Brand …

Entrepreneurs should always consider ways to stand out when creating a business. What makes your brand unique? Is it the company name? «Entrepreneur, Липень 15»

5 Key Outlets for Building a Strong Personal Brand

A strong personal brand will follow you wherever you go. If you're looking for new career opportunities, it will help you make connections and ... «Entrepreneur, Липень 15»

Recruiting Employees -- and Their Friends -- to Market Your Brand

In the digital economy, the task of building a company's brand is more complicated than ever. Unlike the 20th century, where advertising and ... «Entrepreneur, Липень 15»

Microsoft Axes The Xbox Music Brand, Hits Do-Over On Its Music …

Microsoft will retool the branding of its entertainment apps that live inside of Windows 10, its new operating system and platform. In a move that I ... «TechCrunch, Липень 15»

Brand marketers need a new perspective on digital marketing

In my job, I get to take part in a large number of brand marketing workshops and hear all sorts of creative approaches to tackling business ... «The Guardian, Липень 15»

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the …

"Lloyd is like the LeBron James of women's soccer," said Anthony Fernandez, president of New York sports marketing firm Athlete Brand ... «Adweek, Липень 15»

6 Ways a Sub-Optimized B2B Brand Costs You Money

Regardless of the product or service offered, a powerful brand delivers an experience that is valuable to its customers. Indeed, effective brands ... «Entrepreneur, Липень 15»

10 Brand Tweets That Prove Shark Week Has Essentially Become a …

Dunkin' Donuts is known for going all in on Shark Week (last year, it created a shark-themed pastry). This year, the brand is working with Vine ... «Adweek, Липень 15»

Cannes Lions Winners Demonstrate Best Practices In Using …

Rather, you can take as long as it takes to tell your brand story. ... emotion, and poignancy are still powerful ways to propel a brand forward, not ... «Forbes, Липень 15»