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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Reassuringly Expensive was the Stella Artois' advertising slogan in the United Kingdom from 1982 until 2007.
Lambert M Surhone, Mariam T Tennoe, Susan F Henssonow, 2011
2
Marketing Communications: A Brand Narrative Approach
Reassuringly. Expensive. Wife. Beater? When Stella Artois was introduced into
the UK in the early 1970s, the brand grew very slowly. The 1980s saw it
positioned as an aspirational 'premium' lager, becoming a top brand with one of
the best ...
Micael Dahlen, Fredrik Lange, Terry Smith, 2010
3
Marketing Excellence: Winning Companies Reveal the Secrets ...
Unfaltering repetition of this Reassuringly expensive mantra, and unswerving
focus on the product, transformed Stella Artois from a nice-tasting, expensive pint
into the Reassuringly expensive lager. Between 1976 and 1989 sales grew
rapidly ...
Hugh Burkitt, John Zealley, 2007
4
Managing People in a Downturn
50. Reassuringly. expensive. What is the relationship between the price of a
business coach and the outcome of the coaching? Why do the prices of coaches
differ so dramatically? What factors come into play when coaches decide how
much ...
5
Blood Relations: Christian and Jew in the Merchant of Venice
No wonder, then, that the principle of stability is vested in their antitype: a Jew
who stays reassuringly the same, reassuringly alien, and—in the Judge's terms—
reassuringly “Jewish” even when he seeks “to excell in Christianitie,” a Jew so ...
6
Make Your Brain Work: How to Maximize Your Efficiency, ...
reassuringly. flexible. Kate starts to wonder how we can even switch our attention
between things at all and Stuart takes this opportunity to build up Kate's faith in
her brain as being designed to serve her best, so long as she chooses to use it in
...
7
Profitable Marketing Communications: A Guide to Marketing ...
REASSURINGLY. EFFECTIVE. Focusing on outcomes rather than outputs means
that you automatically avoid relying on ad and brand awareness. These are
lesser metrics that in reality offer little substance when it comes to establishing
how ...
Antony Young, Lucy Aitken, 2007
8
Business Genius: A More Inspired Approach to Business Growth
Insight 23: STELLA ARTOIS Belgian beer that is reassuringly expensive In a
highly competitive world where so many products are marketed on the cheapest
price, Stella Artois has stood apart as a brand that is never afraid to promote itself
as ...
9
The Newly Qualified Teacher's Handbook
Talk reassuringly to the child throughout the whole fit, as this is thought to ease
anxiety. It may be essential to clear the other children from the room, as a fit can
be frightening to witness and embarrassing for the sufferer on recovery, as it is ...
10
How to Write Great Copy: Learn the Unwritten Rules of ...
Some mug, admittedly working for a good agency with a good relationship with
its client, blundered into a managing director's office with an endline, '
Reassuringly expensive'. In the interim it has plugged away with this strategy that
recognized ...
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Restaurant review: Les Deux Salons is a reassuringly old-school …
You wait all year to review a French restaurant and then two come along at once. Last week Les Gourmets des Ternes, with its no-nonsense, unfaffy cooking, ... «City A.M., 七月 15»
The Reassuringly Fickle Nature of Victory
The wooing game referred to in my previous article, has now progressed to full-time dating. The lady has gone to type and made the safest choice. With no bad ... «Huffington Post UK, 五月 15»
IBM: We're the reassuringly expensive cloud
Ahead of Amazon.com breaking out results for Amazon Web Services last week, IBM wrote to let us know that not only does it haul in about US$7.7 billion a year ... «The Register, 四月 15»
Reassuringly expensive fashionology - Huawei goes upmarket with …
These days we don't normally do any phone or gadget reviewing on TelecomTV. Three reasons: we're primarily about looking through the other - network and ... «TelecomTV, 四月 15»
F1 2015 preview: Speed meets sumptuous graphics in Formula …
Reassuringly, the 2015 Formula One season has kicked off pretty much how we expected it to: engine-blows have been two-a-penny, Mercedes' dominance still ... «Pocket-lint.com, 四月 15»
A review of three reassuringly unoriginal new travel programmes …
Reassuringly, though, most of the presenters do stick firmly to the old ways, especially when it comes to such staples as haggling in markets, tasting the funny ... «Spectator.co.uk, 四月 15»
Mi Casa Burritos review: This food is reassuringly addictive
The burrito was tasty and reassuringly addictive. This is good, filling fast food without the post-snack guilt that you can get with other places. It will need to keep ... «Birmingham Mail, 三月 15»
Software AG Declares 2015 To Be Reassuringly Boring for the …
RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today released the company's top 2015 predictions for the capital markets industry, ... «Business Wire, 十二月 14»
First CGI Trailer for 'Peanuts' Movie Is Reassuringly Adorable
When producer Craig Schultz announced last March that a CGI film version of Peanuts was in the works, many believed a 21st century makeover would spoil ... «WhoSay, 十一月 14»
Alt-J review – audience relishes a crisply crafted comeback
... and dance to 2012's undanceable semi-hit Breezeblocks. It's all the sweeter because Alt-J haven't compromised: their geekiness is reassuringly intact. «The Guardian, 九月 14»
