10 ENGLISH BOOKS RELATING TO «VIRAL MARKETING»
Discover the use of
viral marketing in the following bibliographical selection. Books relating to
viral marketing and brief extracts from same to provide context of its use in English literature.
1
The New Rules of Marketing and PR: How to Use News Releases, ...
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
David Meerman Scott, 2009
2
Viral Marketing: Get Your Audience to Do Your
Marketing for You
Viral marketing is hot. This is the first practical, informal, informative, easy-read guide to explain what it is, how to do it and how to measure success.
3
Contagious: How to Build Word of Mouth in the Digital Age
And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
4
Viral Marketing 100 Success Secrets- Secret Strategies, Buzz ...
This book provides an easy to understand yet comprehensive view of using Viral marketing to tie the new online marketplace together --a landscape that can appear quite bewildering, even to marketing specialists.
5
Viral Marketing - A crucial new dimension in 21st century ...
“Markets today are changing fast.
6
The New Rules of Marketing & PR: How to Use Social Media, ...
David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession." —Stephen Quigley, Boston University "You're not supposed to be able to do what David Meerman Scott is about to tell you in ...
David Meerman Scott, 2013
7
Internet Mercenaries and
Viral Marketing: The Case of ...
"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--
Mei Wu, Dana Sing-Yung Ed Sing-Yung Ed Sin Wu, Peter Jakubowicz, 2013
8
The New Rules of
Marketing and PR: How to Use News Releases, ...
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online
Media to Reach Buyers Directly David Meerman Scott ... Some of this stuff, all
purchased on eBay, generates significant viral marketing buzz for GoldenPalace.
com.
David Meerman Scott, 2009
9
The New Rules of
Marketing and PR: How to Use Social Media, ...
Market to win with this new edition of the bestseller! The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigate marketing in the Internet Age.
David Meerman Scott, 2010
10
Unleashing the Ideavirus
Unleashing the Ideavirus is a manifesto that shows how the ideas can become contagious." "In lively detail, Godin looks at the ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses.
10 NEWS ITEMS WHICH INCLUDE THE TERM «VIRAL MARKETING»
Find out what the national and international press are talking about and how the term
viral marketing is used in the context of the following news items.
The viral marketing stunt that's recently scared teens and parents
Teens made headlines last week for taking part in the “Charlie Challenge,” a challenge where they were supposedly summoning a Mexican spirit, much like a ... «Deseret News, Jun 15»
Viral marketing can change fortunes for small businesses
From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on ... «Tribune-Review, Mar 15»
Ship Your Enemies Glitter Was Just One Big Viral Marketing Stunt
A web service for mailing your enemies envelopes full of glitter that sold for $85,000 last week has been revealed as just one big viral marketing stunt. «Business Insider, Jan 15»
This "Jurassic World" Theme Park Website Proves Viral Marketing Is …
Not since the halcyon days of Summer 2012, when Michael Fassbender showed off Prometheus's androids online, have we seen such elaborate, ... «Co.Create, Nov 14»
Thorne Travel: a lesson in viral marketing from North Ayrshire
A promotional video for a small Scottish travel agency featuring special effects, a Swedish House Mafia soundtrack and a flash-mob dance went viral on Friday. «The Guardian, Oct 14»
Age and Gender Matter in Viral Marketing
Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it's not ... «blogs.hbr.org, Aug 14»
WATCH: Devil Baby Terrorizes New York City in Viral Marketing …
Marketing the new film Devil's Due, a team set out to the streets of New York City with an animatronic "devil baby" in a remote controlled stroller. Hidden cameras ... «WILX-TV, Jan 14»
LG Finds Viral Marketing Success With IPS Campaign
Viral marketing — replete wiith the strangeness of cat videos and prank fiction — is an out-of-the-box strategy seemingly straight out of Sun Tzu's playbook. «Business 2 Community, Dec 13»
Me-too won't do: why viral marketing must be real
Ylvis – The Fox The Fox has done a rare and admirable thing; pierced the ears and hearts of the online world to achieve viral fame within two days of its release. «The Guardian, Sep 13»
Viral Marketing for X-Men: Days of Future Past Ramps Up, Video of …
The viral marketing for X-Men: Days of Future Past kicked off at this year's San Diego Comic-Con and excited many fans with the various teasers for Trask ... «ComingSoon.net, Jul 13»
