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1
Humor in Advertising: A Comprehensive Analysis
This is the first book-length, fully integrated discussion of this popular advertising technique.
Charles S. Gulas, Marc G. Weinberger, 2006
2
Herpes--the Love Bug: Facts and Fears
Discusses the physical and psychological aspects of herpes, how to prevent and treat it, and how to emotionally recover from it.
Ivan Gulas, Lee Griffiths, 1984
3
Essentials of Management - Pagina 438
Victor. Gulas. Draws. a. Map. of. Connections. 3. Provide real governance. The networks, or communities of practice, should not be allowed to float on their own. Instead, the networks should report to one or more senior managers. Pfizer's ...
4
Chokehold: Pro Wrestling's Real Mayhem Outside the Ring - Pagina 267
By agreement, Gulas and Welch provided wrestlers for 10% of the gates – 12% if the matches were advertised on the Gulas- Welch weekly TV shows. After Pruitt achieved some success, Gulas and Welch worried he might break off from them ...
Jim Wilson, Jim Wilson & Weldon T. Johnson, 2003
5
The Complete Asian Cookbook - Pagina 111
Put ras gulas and bruised cardamom pods into syrup in the saucepan and bring to the boil. Simmer on very low heat, uncovered, until the balls swell and become spongy, approximately 1 hour. Occasionally add a little reserved sugar syrup to ...
As to the use of humour in outdoor advertising, it is normally seen as similar to magazines when it comes to humorous potentialities (Gulas and Weinberger 2006: 63), although many examples of successful humorous ads in those two media ...
Elsa Simões Lucas Freitas, 2008
7
The Psychology of Humor: An Integrative Approach - Pagina 137
There is little evidence that humor increases the perceived credibility of the source of a message, or that it improves comprehension of the message (Weinberger and Gulas, 1992). However, there is considerable evidence that humor has ...
8
Advertising Promotion and Other Aspects of Integrated ... - Pagina 310
J. H. Leigh and C. R. Martin Jr. (Ann Arbor: Graduate School of Business Admin— istration, University of Michigan, 1991), 1—44; and Marc G. Weinberger and Charles S. Gulas, “The Im— pact of Humor in Advertising: A Review,” journal of ...
Terence Shimp, J. Craig Andrews, 2013
9
The Persuasion Handbook: Developments in Theory and Practice
Humor in Print and Broadcast Ads. Summarizing 20 years of research on the effects of humor, Weinberger and Gulas (1992) concluded that humor attracts attention but does not harm comprehension despite the belief that humor confuses the ...
James P. (Price) Price Dillard, Professor Michael W. Pfau, 2014
10
It's Good To Be The King...: Sometimes
He asked Nick Gulas if he would let me wrestle in the towns he ran and that exposure was tremendous for me. After a while, Buddy Wayne told Nick Gulas to use me more. “One day, Nick,” he said, “we're going to make some money with him.
Jerry 'The King' Lawler, 2008
