O QUE SIGNIFICA PSYCHOGRAPHICS EM INGLÊS
Psicográfico
A psicografia é o estudo da personalidade, valores, opiniões, atitudes, interesses e estilos de vida. Como essa área de pesquisa se concentra em interesses, atitudes e opiniões, os fatores psicográficos também são chamados de variáveis IAO. Estudos psicográficos de indivíduos ou comunidades podem ser valiosos nos campos de marketing, demografia, pesquisa de opinião, futura e pesquisa social em geral. Eles podem ser contrastados com variáveis demográficas, variáveis comportamentais e variáveis demográficas organizacionais, como indústria, número de funcionários e área funcional. A psicografia não deve ser confundida com a demografia, por exemplo, as gerações históricas podem ser definidas tanto pela demografia, como os anos em que uma geração específica nasce ou mesmo as taxas de fertilidade dos pais dessa geração, mas também por variáveis psicográficas como atitudes, personalidade formação e pedra cultural. Por exemplo, as abordagens tradicionais para definir o Baby Boom Generation ou Generation X ou Millennials basearam-se em variáveis demográficas e variáveis psicográficas.
definição de psychographics no dicionário inglês
A definição de psicografia no dicionário é o estudo e agrupamento de pessoas de acordo com suas atitudes e gostos, especialmente para pesquisas de mercado.
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10 LIVROS EM INGLÊS RELACIONADOS COM «PSYCHOGRAPHICS»
Descubra o uso de
psychographics na seguinte seleção bibliográfica. Livros relacionados com
psychographics e pequenos extratos deles para contextualizar o seu uso na literatura.
1
Values, Lifestyles, and
Psychographics
Perceived Usefiilness of Psychographics in Targeting the Consumer. Similar
results were found for the usefulness of psychographics in targeting consumers
as were found for their usefulness in creating advertising copy. While 10
respondents ...
Lynn R. Kahle, Larry Chiagouris,
2014
2
Cross-national Consumer
Psychographics
Co-published simultaneously as Journal of Euromarketing, volume 8, numbers 1/2 1999.
3
Beyond mind games: the marketing power of
psychographics
This is the first book that tells you what psychographics is all about, where it came from & what you can do with it.
4
Life Style and
Psychographics
Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed ...
5
Lifestyle Marketing: Reaching the New American Consumer
Although the term psychographics was first used around the time of World War I
to classify people by their physical appearance, it was Emanuel H. Demby who
conducted the first study in 1965. l Psychographics endeavors to depart from ...
Ronald D. Michman, Edward M. Mazze, Alan James Greco,
2003
6
A Handbook: Using Market Segmentation to Increase Transit ...
Psychographics Definition One of the more powerful segmentation approaches -
psychographics - has come a long way since Emanuel Demby, a marketing
research practitioner, first coined the term nearly twenty years ago. There is some
...
Rebecca Elmore-Yalch,
1998
7
Airline Marketing and Management
2:3:4 The Business Travel Market- Demographics and Psychographics In market
segmentation exercises, the word "Demographics" is used to describe the
physical and tangible characteristics of the members of the segment. "
Psychographics" ...
8
Advertising Promotion and Other Aspects of Integrated ...
The questionnaire items included in a customized psychographics study are
selected in view of the unique characteristics of the product category. Table 4.1
presents a set of illustrative statements that were included in a psychographic
study of ...
9
Strategic Political Communication: Rethinking Social ...
PSYCHOGRAPHICS The most popular approach to segmentation in current use
is psychograph- ics. Begun in the 1960s, the interest in better understanding
publics led to the examination of psychographics and lifestyle surveys.
Karen S. Johnson-Cartee, Gary Copeland,
2004
Chapter. 14. Psychographics: Values,. Personality,. and. Lifestyles.
INTRODUCTION LEARNING OBJECTIVES After studying this chapter, you will
be able to 1. Define values and the value system, and show how they can be
described. 2.
Wayne D. Hoyer, Deborah J. MacInnis,
2008
10 NOTÍCIAS NAS QUAIS SE INCLUI O TERMO «PSYCHOGRAPHICS»
Conheça de que se fala nos meios de comunicação nacionais e internacionais e como se utiliza o termo
psychographics no contexto das seguintes notícias.
Voter psychographics
The technical term is the voter psychographics. There should be space in future articles about the research findings, some of which defy current praxis in ... «Manila Standard Today, jul 15»
Marketers Are No Longer in the 'Mad Men' Era
Instead, emphasizing "psychographics," which reveals people's behavior and mindset, rather than demographics, will result in higher consumer engagement ... «Entrepreneur, abr 15»
Psychographics will soon score over demographics: Hareesh …
Psychographics will soon score over demographics: Hareesh Tibrewala. for any brand, today, the power of social media is in the fact that i can get my customers ... «Financial Express, abr 15»
Marketing With Psychographics: 4 Leading Insights
Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid ... «Business 2 Community, abr 15»
Marty Weintraub Explains How Psychographics Play a Role in …
Now more than ever, it's important to understand social targeting data, creative constructs, and conversion. Marketers who truly understand social psychographic ... «Search Engine Journal, abr 15»
Psychographics, Attitudes & The Grand World of Big Data (Infographic)
Psychographics / Lifestyle Data. People are much more complex than the demographic silos marketers would like to place them in. Interests, hobbies, social ... «Business 2 Community, fev 15»
It's time companies understood consumer psychographics: Nissan …
Crocs along with different search engine companies is channelising its resources to understand consumer psychographics. This is different from keeping track of ... «Business Standard, fev 15»
Using HNW Psychographics
Using high-net-worth psychology enables you to better understand and communicate with affluent clients and prospects. This regularly translates into an ability ... «Financial Advisor Magazine, jan 15»
Healthcare consumers: How psychographic research can help drive …
Psychographic research can be a powerful tool for understanding patient motivations and influences. Psychographics unveil a person's values, personality and ... «MedCity News, dez 14»
Demographics Alone Are Not Enough to Position a Brand
These factors are psychographics, and they can add great dimension to your customer knowledge. While demographic information can shed some light on your ... «Entrepreneur, ago 14»