Meaning of "brand" in the English dictionary

ETYMOLOGY OF THE WORD BRAND

Old English brand-, related to Old Norse brandr, Old High German brant.

Etymology is the study of the origin of words and their changes in structure and significance.

PRONUNCIATION OF BRAND

brand  [brænd]

GRAMMATICAL CATEGORY OF BRAND

Brand is a verb and can also act as a noun.

A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

The verb is the part of the sentence that is conjugated and expresses action and state of being.

See the conjugation of the verb brand in English.

WHAT DOES BRAND MEAN IN ENGLISH?

Brand

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company. In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.

Definition of brand in the English dictionary

The first definition of brand in the dictionary is a particular product or a characteristic that serves to identify a particular product. Other definition of brand is a trade name or trademark. Brand is also a particular kind or variety.

CONJUGATION OF THE VERB TO BRAND

PRESENT

Present

I brand

you brand

he/she/it brands

we brand

you brand

they brand

Present continuous

I am branding

you are branding

he/she/it is branding

we are branding

you are branding

they are branding

Present perfect

I have branded

you have branded

he/she/it has branded

we have branded

you have branded

they have branded

Present perfect continuous

I have been branding

you have been branding

he/she/it has been branding

we have been branding

you have been branding

they have been branding

Present tense is used to refer to circumstances that exist at the present time or over a period that includes the present time. The present perfect refers to past events, although it can be considered to denote primarily the resulting present situation rather than the events themselves.

PAST

Past

I branded

you branded

he/she/it branded

we branded

you branded

they branded

Past continuous

I was branding

you were branding

he/she/it was branding

we were branding

you were branding

they were branding

Past perfect

I had branded

you had branded

he/she/it had branded

we had branded

you had branded

they had branded

Past perfect continuous

I had been branding

you had been branding

he/she/it had been branding

we had been branding

you had been branding

they had been branding

Past tense forms express circumstances existing at some time in the past,

FUTURE

Future

I will brand

you will brand

he/she/it will brand

we will brand

you will brand

they will brand

Future continuous

I will be branding

you will be branding

he/she/it will be branding

we will be branding

you will be branding

they will be branding

Future perfect

I will have branded

you will have branded

he/she/it will have branded

we will have branded

you will have branded

they will have branded

Future perfect continuous

I will have been branding

you will have been branding

he/she/it will have been branding

we will have been branding

you will have been branding

they will have been branding

The future is used to express circumstances that will occur at a later time.

CONDITIONAL

Conditional

I would brand

you would brand

he/she/it would brand

we would brand

you would brand

they would brand

Conditional continuous

I would be branding

you would be branding

he/she/it would be branding

we would be branding

you would be branding

they would be branding

Conditional perfect

I would have brand

you would have brand

he/she/it would have brand

we would have brand

you would have brand

they would have brand

Conditional perfect continuous

I would have been branding

you would have been branding

he/she/it would have been branding

we would have been branding

you would have been branding

they would have been branding

Conditional or "future-in-the-past" tense refers to hypothetical or possible actions.

IMPERATIVE

Imperative

you brand
we let´s brand
you brand

The imperative is used to form commands or requests.

NONFINITE VERB FORMS

Infinitive

to brand

Past participle

branded

Present Participle

branding

Infinitive shows the action beyond temporal perspective. The present participle or gerund shows the action during the session. The past participle shows the action after completion.

SYNONYMS OF «BRAND»

The following words have a similar or identical meaning as «brand» and belong to the same grammatical category.

synonyms of brand

blot · brand name · burn · cast · censure · class · defame · denounce · discredit · disgrace · emblem · engrave · expose · grade · hallmark · imprint · infamy · kind · label · logo · make · mark · marker · marque · pillory · print · proprietary name · quality · scar · sign · slur · smirch · sort · species · stain · stamp · stigma · stigmatize · strain · symbol · taint · trademark · type · variety

TRANSLATION OF BRAND

Find out the translation of brand to 25 languages with our English multilingual translator.

The translations of brand from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «brand» in English.

• Translator English - Chinese: 品牌
• Translator English - Spanish: marca
• English: brand
• Translator English - Hindi: ब्रांड
• Translator English - Arabic: مارْكَة
• Translator English - Russian: торговая марка
• Translator English - Portuguese: marca
• Translator English - Bengali: তরবার
• Translator English - French: marque
• Translator English - Malay: Jenama
• Translator English - German: Marke
• Translator English - Japanese: ブランド
• Translator English - Korean: 상표
• Translator English - Javanese: Merek
• Translator English - Vietnamese: nhãn hàng
• Translator English - Tamil: பிராண்ட்
• Translator English - Marathi: ब्रांड
• Translator English - Turkish: marka
• Translator English - Italian: marchio
• Translator English - Polish: marka
• Translator English - Ukrainian: марка
• Translator English - Romanian: marcă
• Translator English - Greek: μάρκα
• Translator English - Afrikaans: merk
• Translator English - Swedish: märke
• Translator English - Norwegian: merke

10 QUOTES WITH «BRAND»

Famous quotes and sentences with the word brand.

1

Marina Abramovic

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

2

Reem Acra

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

3

Reem Acra

When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses. It has proved to be a perfect match for the Reem Acra brand.

4

Angela Ahrendts

Just because you're a luxury brand doesn't mean you have to have an attitude.

5

Tim Armstrong

We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.

6

John Avlon

I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.

7

Keith Belling

Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

8

Marc Benioff

The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.

9

Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

10

Birdman

I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.

10 ENGLISH BOOKS RELATING TO «BRAND»

Discover the use of brand in the following bibliographical selection. Books relating to brand and brief extracts from same to provide context of its use in English literature.

Brand Thinking and Other Noble Pursuits

In a series of illuminating, spirited conversations with preeminent global brand designer Debbie Millman, these influential figures share their take on how and why humans have branded the world around us, and the ideas, inventions, and ...

Debbie Millman, 2011

Brand Bible: The Complete Guide to Building, Designing, and ...

Brand Bible is a comprehensive resource on brand design fundamentals.

Debbie Millman, 2012

Brand Aid: Shopping Well to Save the World

A critical account of the rise of celebrity-driven “compassionate consumption.”

Lisa Ann Richey, Stefano Ponte, 2011

The Brand Gap, Revised Edition

Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

Marty Neumeier, 2005

Logo Design Love: A Guide to Creating Iconic Brand Identities

Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.

David Airey, 2009

A New Brand World: 8 Principles for Achieving Brand ...

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. Reprint.

Scott Bedbury, 2003

Harvard Business Review on Brand Management

Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback ...

Erich Joachimsthaler, David Aaker, John Quelch, 1999

Brand Sense: Sensory Secrets Behind the Stuff We Buy

In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything ...

Martin Lindstrom, 2010

Managing Brand Equity

Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ...

David A. Aaker, 2009

From Counterculture to Cyberculture: Stewart Brand, the ...

Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network.

Fred Turner, 2010

10 NEWS ITEMS WHICH INCLUDE THE TERM «BRAND»

Find out what the national and international press are talking about and how the term brand is used in the context of the following news items.

Russell Brand is confronted by friend of Tunisia massacre victims …

Russell Brand has been confronted by a friend of two of the victims of the Tunisia massacre after he called the minute's silence held in honour ... «The Independent, Jul 15»

Lessons From 4 Unique Female Celebrities to Make Your Brand …

Entrepreneurs should always consider ways to stand out when creating a business. What makes your brand unique? Is it the company name? «Entrepreneur, Jul 15»

5 Key Outlets for Building a Strong Personal Brand

A strong personal brand will follow you wherever you go. If you're looking for new career opportunities, it will help you make connections and ... «Entrepreneur, Jul 15»

Recruiting Employees -- and Their Friends -- to Market Your Brand

In the digital economy, the task of building a company's brand is more complicated than ever. Unlike the 20th century, where advertising and ... «Entrepreneur, Jul 15»

Microsoft Axes The Xbox Music Brand, Hits Do-Over On Its Music …

Microsoft will retool the branding of its entertainment apps that live inside of Windows 10, its new operating system and platform. In a move that I ... «TechCrunch, Jul 15»

Brand marketers need a new perspective on digital marketing

In my job, I get to take part in a large number of brand marketing workshops and hear all sorts of creative approaches to tackling business ... «The Guardian, Jul 15»

Will Brands Come Calling for Carli Lloyd, the Surprise Star of the …

"Lloyd is like the LeBron James of women's soccer," said Anthony Fernandez, president of New York sports marketing firm Athlete Brand ... «Adweek, Jul 15»

6 Ways a Sub-Optimized B2B Brand Costs You Money

Regardless of the product or service offered, a powerful brand delivers an experience that is valuable to its customers. Indeed, effective brands ... «Entrepreneur, Jul 15»

10 Brand Tweets That Prove Shark Week Has Essentially Become a …

Dunkin' Donuts is known for going all in on Shark Week (last year, it created a shark-themed pastry). This year, the brand is working with Vine ... «Adweek, Jul 15»

Cannes Lions Winners Demonstrate Best Practices In Using …

Rather, you can take as long as it takes to tell your brand story. ... emotion, and poignancy are still powerful ways to propel a brand forward, not ... «Forbes, Jul 15»