O QUE SIGNIFICA BRAND IMAGE EM INGLÊS
Marca
A marca é o "nome, termo, design, símbolo ou qualquer outra característica que identifique o produto de um vendedor distinto do de outros vendedores". As marcas são usadas em negócios, marketing e publicidade. Inicialmente, a marca de pecuária foi adotada para diferenciar o gado de uma pessoa do outro por meio de um símbolo distintivo queimado na pele do animal com um ferro quente de marca. Um exemplo moderno de uma marca é Coca-Cola, que pertence à Coca-Cola Company. Na contabilidade, uma marca definida como um ativo intangível é muitas vezes o ativo mais valioso no balanço patrimonial de uma empresa. Os proprietários de marcas gerenciam cuidadosamente suas marcas para criar o valor para o acionista e a avaliação da marca é uma técnica de gerenciamento importante que atribui um valor monetário a uma marca e permite que o investimento de marketing seja gerenciado para maximizar o valor para o acionista. Embora apenas as marcas adquiridas aparecem no balanço de uma empresa, a noção de colocar um valor em uma marca força os líderes de marketing a se concentrarem na gestão a longo prazo da marca e no gerenciamento de valor. A palavra "marca" é freqüentemente usada como um metônimo referente à empresa que está fortemente identificada com uma marca.
definição de brand image no dicionário inglês
A definição de imagem da marca no dicionário é os atributos de uma marca, tal como são percebidos pelos clientes potenciais e reais.
PALAVRAS EM INGLÊS RELACIONADAS COM «BRAND IMAGE»
brand image ·
importance ·
brand ·
image ·
pengertian ·
adalah ·
nike ·
starbucks ·
apple ·
build ·
example ·
name ·
term ·
design ·
symbol ·
other ·
feature ·
that ·
identifies ·
seller ·
product ·
distinct ·
from ·
those ·
sellers ·
brands ·
used ·
business ·
marketing ·
advertising ·
brandimage ·
home ·
meaning ·
work ·
what ·
blog ·
schawk ·
rights ·
reserved ·
part ·
privacy ·
policy ·
terms ·
impression ·
consumers ·
mind ·
total ·
personality ·
imaginary ·
qualities ·
shortcomings ·
slideshare ·
unique ·
associations ·
minds ·
customers ·
concerning ·
stands ·
implied ·
promises ·
asia ·
market ·
research ·
images ·
evoked ·
exposure ·
named ·
like ·
something ·
have ·
unlikely ·
concept ·
current ·
view ·
about ·
bundle ·
within ·
target ·
oxford ·
dictionaries ·
british ·
world ·
pronunciation ·
sentences ·
reference ·
awards ·
kelley ·
blue ·
book ·
find ·
manufacturers ·
award ·
best ·
overall ·
trusted ·
10 LIVROS EM INGLÊS RELACIONADOS COM «BRAND IMAGE»
Descubra o uso de
brand image na seguinte seleção bibliográfica. Livros relacionados com
brand image e pequenos extratos deles para contextualizar o seu uso na literatura.
1
Celebrity Scandals and Their Impact on
Brand Image: A Study ...
Master's Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, The University of Surrey, course: International Business Management - Communications - Public Relations, ...
2
Designing Brand Identity: An Essential Guide for the Whole ...
Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, ...
3
Perspectives on Cross-Cultural, Ethnographic,
Brand Image, ...
It is the intention of this research to test the relationship between brand image
and brand equity in a sports sponsored context and thus contribute to this
ongoing debate. 2.2. Brand Image 2.2.1. Introduction Biel (1993, p. 67) observes,
''Ever ...
Arch G. Woodside, Carol M. Megehee, Alfred Ogle,
2009
4
Business-to-business
Brand Management: Theory, Research and ...
Brand Image 2.2.7.1. Definition. Brand image is the consumer's mental picture (
Dobni & Zinkhan, 1990) of the offering. Brand image includes symbolic meanings
consumers associate with a specific product or service (Padgett & Allen, 1997).
Mark S. Glynn, Arch G. Woodside,
2009
Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
6
Analysis of value,
image and positioning of a
brand: An ...
Apple is a strong brand that stands for high prices and stylish technological products.
According to brand researcher Kevin Keller, there are essentially two key
components to developing brand equity: (1) the creation of awareness about the
brand and (2) the creation of a brand image. (17) For example, think about your
favorite ...
Bernard James Mullin, Stephen Hardy, William Anthony Sutton,
2007
Cities are more and more eager to create a positive brand image about themselves in the eyes of their "customers.
9
Store Presentation & Design No. 2: Branding the Store
The presentation of the merchandise and the displays that bring the shoppers
into the store are very important in creating the retail brand image. If one uses
mannequins — are they distinctive? Do they represent, truly, the retailer's
customer ...
10
Managing
Brand You: 7 Steps to Creating Your Most Successful ...
The Volvo Brand Image Volvo has developed a reputation as a reliable and safe
car. Its brand image is important in the company's maintaining a strong position in
the marketplace, and it also serves as a sustainable, discernible point of ...
Jerry S. WILSON, Ira BLUMENTHAL,
2008
10 NOTÍCIAS NAS QUAIS SE INCLUI O TERMO «BRAND IMAGE»
Conheça de que se fala nos meios de comunicação nacionais e internacionais e como se utiliza o termo
brand image no contexto das seguintes notícias.
The 5 Attributes Of An Exceptional Employee Brand
... the brand (i.e., brand image). And so a recent announcement had me reflecting on how an exceptional employee-based brand is created. «Forbes, jul 15»
Move. Nourish. Believe. But only if you look like this
It does seems to suggest that it's as much about having a slim, tallish, busty receptionist who fits the brand image as much as having a sample ... «Herald Sun, jul 15»
Kawasaki Updates Its Visual Identity In Preparation For 50th …
Now, our visual identity will reflect this heritage and align our U.S. brand image with Kawasaki's global presence.” Further announcements ... «AmmoLand Shooting Sports News, jul 15»
The Impact Of BP plc's (BP) 2010 Oil Spill
... spent a lot of time, and efforts in establishing its brand image; a more suitable option to restore the image, was by taking suitable measures. «Business Finance News, jul 15»
Global Energy Management System Market in the Industrial Sector …
According to the report, conserving and monitoring energy use also contributes to a positive brand image, and this is another reason industries ... «PR Newswire, jul 15»
Prudential (PRU) Well Poised for Growth Despite Headwinds …
Given Prudential's vast distribution network, superior brand image and time-tested presence, it will capitalize on the huge demand for ... «Nasdaq, jul 15»
Women Entrepreneurs Learn How To Create A Personal Brand For …
... women entrepreneurs about the fundamental concepts of branding including brand vision, brand identity and brand image. The event and dinner is presented ... «Digital Journal, jul 15»
New logo, website for Pixelle papers
The design of the more than 30 Pixelle products will remain the same, but the company made changes to modernize the brand image and ... «York Daily Record/Sunday News, jul 15»
Watch and read: Making timber plantations attractive for smallholders
... of the government initiative to “improve the brand image of timber produced from Indonesia and (therefore providing) better market access for ... «Forests News, Center for International Forestry Research, jul 15»
Express, Inc. Announces Management Change
... and at our stores and customer traffic to our website; (6) our dependence on a strong brand image; (7) our ability to develop and maintain a ... «MarketWatch, jul 15»