CE ÎNSEAMNĂ NARROWCASTING ÎN ENGLEZĂ?
narrowcasting
În mod tradițional, Narrowcasting a fost înțeleasă ca difuzarea informațiilor într-un public restrâns; nu la publicul larg la scară largă. De asemenea, numit marketing de nișă sau marketing-țintă, segmentarea îngustă presupune vizarea mesajelor media la anumite segmente ale publicului definite de valori, preferințe, atribute demografice și / sau abonament. Narrowcasting se bazează pe ideea postmodernă că publicul de masă nu există. În timp ce primele utilizări ale termenului au apărut în contextul programelor de radio abonament la sfârșitul anilor 1940, termenul a intrat pentru prima oară în lexiconul obișnuit datorită omului de știință de calculator și avocatului public JCR Licklider, care într-un raport din 1967 a imaginat "o multitudine de rețele de televiziune destinat să servească nevoilor unor publici mai mici, specializați. "Aici", a declarat Licklider, "aș dori să vă prezentăm termenul" îngustare ", folosindu-l pentru a sublinia respingerea sau dizolvarea constrângerilor impuse de angajamentul față de un recurs monolit , abordare difuzată.
Definiția narrowcasting în dicționarul Engleză
Definiția îngustării în dicționar este actul de furnizare către o zonă mică prin televiziunea prin cablu. O altă definiție a îngustării este actul de orientare a unui public specializat la radio sau televiziune.
CĂRȚI ÎN ENGLEZĂ ÎN LEGĂTURĂ CU «NARROWCASTING»
Descoperă întrebuințarea
narrowcasting în următoarea selecție bibliografică. Cărți în legătură cu
narrowcasting și extrase din aceasta pentru a furniza contextul de întrebuințare al acestuia în literatura Engleză.
4. Narrowcasting. in. diaspora. Middle. Eastern. television. in. Los. Angeles'.
Hamid. Naficy. Diaspora television as a genre Middle Eastern television
programmes aired in Los Angeles are a constitutive part of the dynamic and
multifaceted ...
Karim Haiderali Karim,
2003
2
The Age of Television: Experiences and Theories
The vast audience united in front of the screen by a typical generalist programme
aimed at families would, if confronted by narrowcasting, be split into fragments by
an assortment of networks bent on giving (or so it is promised) everyone what ...
3
Integrated Business Communication: In a Global Marketplace
Narrowcasting is another way of looking at the receivers of your business
messages, whether individuals or a customer database. The term “narrowcasting
” was first used by the mass media industry to mean the opposite of broadcasting.
Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart,
2007
4
Narrowcasting: Why Automated Political Calls Work, and Why ...
By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million ...
Tom Stock, Nick Borst,
2004
5
Floating Lives: The Media and Asian Diasporas
This is not simply because these developments are important evidence that the
media imperialist and global homogenisation theorists are wrong, but also
because ethnic narrowcasting is a manifestation of the emergence of new media
sites ...
Stuart Cunningham, John Sinclair,
2001
6
Formations: 21st Century Media Studies
Who Wants To Be A Millionaire? is very much a creature of the current trend (and
its contradictions) which is well advanced, The endgame has begun. Stop and
think Broadcasting, narrowcasting and broadcatching As the long-running
contest ...
Dan Fleming, Henry A. Giroux, Lawrence Grossberg,
2000
7
Encyclopedia of New Media: An Essential Reference to ...
Narrowcasting refers to a customized version of broadcasting that targets
information to a specific, narrowly defined group of recipients—or, at the extreme,
to a specific individual—at a particular time and place. Since Internet-based
media ...
8
Awareness Systems: Advances in Theory, Methodology and Design
Narrowcasting systems extend broad- and multicasting groupware systems by
allowing various information streams to be filtered, for privacy, security, and user
interface optimization. The narrowcasting operations described in this chapter ...
Panos Markopoulos, Wendy Mackay,
2009
9
Radio After the Golden Age: The Evolution of American ...
examples of narrowcasting is cable TV. . .. Another example is satellite radio.
Satellite radio is commercial—free radio, requiring a proprietary receiver or tuner.
... Because narrowcasting is directed towards a limited pool, it is associated with
...
10
The Ultimate Web Marketing Guide
That's certainly true in the case of those technologies—chief of which is mobile
computing—that enable narrowcasting. The capability that mobile technologies
afford for context- and location-sensitive communications is narrowcasting, pure ...
ȘTIRI NOI CARE INCLUD TERMENUL «NARROWCASTING»
Află ce ziare naționale și internaționale au scris despre și cum este întrebuințat termenul
narrowcasting în contextul următoarelor știri.
Auntie, why are you so scared of change?
The BBC is far more comfortable looking backwards than it is with exploring contemporary society, and prefers narrowcasting to what it ... «Spiked, Iul 15»
Washington Post writes the most embarrassing, awful profile of Arne …
... are most apt to be shared in discussions about economic policy, there is a form of Village narrowcasting in education policy discussions too. «Salon, Iul 15»
Stan Carew remembered for touching lives over CBC Radio airwaves
"This was literally broadcasting, not narrowcasting, which is the model in commercial radio." He called Carew a direct descendent of Alan ... «CBC.ca, Iul 15»
Back Chat with Ogilvy & Mather's Tham Khai Meng: 'The practice of …
Then you have broadcasting right at the top and narrowcasting, and right in the middle you have the sweet spot where you try and nail it and try ... «The Drum, Iul 15»
Using Personalization to Cut through the Noise in B2B Video
On the opposite end of the spectrum from broadcasting is narrowcasting, a strategy that companies use to get their message in front of the right ... «Business 2 Community, Iul 15»
How is it Possible that the Inane Institution of the Anchorman has …
... as such perennial eulogies are written for it, even as the broadcast networks give way to the individualized narrowcasting of social networks. «OpEdNews, Iul 15»
Q&A feeds the opinion monster and it doesn't do the ABC's …
Here's how Turnbull gave Q&A a delicious backhander in November 2011: "A lot of the media is now narrowcasting. Increasingly [media ... «Brisbane Times, Iun 15»
Hillary Clinton the Fighter Takes Center Stage
In the age of precise narrowcasting, Clinton offered something that can be shipped to people of all interests. Plus, for a candidate who clearly ... «Slate Magazine, Iun 15»
Spotify Wants Listeners to Break Down Music Barriers
Until recently, because of the narrowcasting ethos of terrestrial radio, music was fiercely segregated by genre. In an era less bound by those ... «New York Times, Iun 15»
Is Goldman Sachs right that 7 megatrends will dominate the global …
Goldman is narrowcasting here by focusing on the CO2 front, but the overall assessment is prescient. The global auto industry currently runs on ... «Businessinsider India, Mai 15»