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Meaning of "micromarketing" in the English dictionary

Dictionary
DICTIONARY
section

PRONUNCIATION OF MICROMARKETING

micromarketing  [ˌmaɪkrəʊˈmɑːkɪtɪŋ] play
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GRAMMATICAL CATEGORY OF MICROMARKETING

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation
Micromarketing is a noun.
A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES MICROMARKETING MEAN IN ENGLISH?

Micromarketing

Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. Micromarketing has come to refer to marketing strategies which are variously customised to either local markets, to different market segments, or to the individual customer. Micromarketing is a marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers. It requires a company to narrowly define a particular audience by a particular characteristic, and tailor campaigns for that particular segment; this technique, though, can be more expensive due to customization and lack of an economy of scale. Micromarketing grew to prominence in the 1990s, as personal computers allowed easier segmentation and dissemination of information to customers.

Definition of micromarketing in the English dictionary

The definition of micromarketing in the dictionary is the marketing of products or services designed to meet the needs of a very small section of the market.

WORDS THAT RHYME WITH MICROMARKETING


bracketing
ˈbrækɪtɪŋ
cricketing
ˈkrɪkɪtɪŋ
dating
ˈdeɪtɪŋ
exciting
ɪkˈsaɪtɪŋ
fighting
ˈfaɪtɪŋ
junketing
ˈdʒʌŋkɪtɪŋ
lighting
ˈlaɪtɪŋ
macromarketing
ˌmækrəʊˈmɑːkɪtɪŋ
marketing
ˈmɑːkɪtɪŋ
neuromarketing
ˈnjʊərəʊˌmɑːkɪtɪŋ
operating
ˈɒpəreɪtɪŋ
picketing
ˈpɪkɪtɪŋ
rating
ˈreɪtɪŋ
sitting
ˈsɪtɪŋ
spirketting
ˈspɜːkɪtɪŋ
telemarketing
ˈtɛlɪˌmɑːkɪtɪŋ
ticketing
ˈtɪkɪtɪŋ
visiting
ˈvɪzɪtɪŋ
waiting
ˈweɪtɪŋ
writing
ˈraɪtɪŋ

WORDS THAT BEGIN LIKE MICROMARKETING

micromanage
micromanagement
micromanager
micromere
micromesh
micromesh stockings
micrometeorite
micrometeoritic
micrometeoroid
micrometeorologist
micrometeorology
micrometer
micrometer calliper
micrometer gauge
micrometer screw
micromethod
micrometre
micrometric
micrometrical
micrometry

WORDS THAT END LIKE MICROMARKETING

accounting
annual general meeting
board meeting
budgeting
buffeting
carpeting
committee meeting
competing
direct marketing
e-marketing
fleeting
general meeting
greeting
meeting
riveting
sales meeting
sheeting
staff meeting
sweeting
targeting
viral marketing

Synonyms and antonyms of micromarketing in the English dictionary of synonyms

SYNONYMS

Translation of «micromarketing» into 25 languages

TRANSLATOR
online translator

TRANSLATION OF MICROMARKETING

Find out the translation of micromarketing to 25 languages with our English multilingual translator.
The translations of micromarketing from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «micromarketing» in English.

Translator English - Chinese

micromarketing
1,325 millions of speakers

Translator English - Spanish

micromarketing
570 millions of speakers

English

micromarketing
510 millions of speakers

Translator English - Hindi

micromarketing
380 millions of speakers
ar

Translator English - Arabic

micromarketing
280 millions of speakers

Translator English - Russian

micromarketing
278 millions of speakers

Translator English - Portuguese

micromarketing
270 millions of speakers

Translator English - Bengali

micromarketing
260 millions of speakers

Translator English - French

micromarketing
220 millions of speakers

Translator English - Malay

Micromarketing
190 millions of speakers

Translator English - German

Mikromarketing
180 millions of speakers

Translator English - Japanese

micromarketing
130 millions of speakers

Translator English - Korean

micromarketing
85 millions of speakers

Translator English - Javanese

Micromarketing
85 millions of speakers
vi

Translator English - Vietnamese

micromarketing
80 millions of speakers

Translator English - Tamil

micromarketing
75 millions of speakers

Translator English - Marathi

मायक्रोमार्केटिंग
75 millions of speakers

Translator English - Turkish

micromarketing
70 millions of speakers

Translator English - Italian

micromarketing
65 millions of speakers

Translator English - Polish

mikromarketingowych
50 millions of speakers

Translator English - Ukrainian

micromarketing
40 millions of speakers

Translator English - Romanian

micromarketing
30 millions of speakers
el

Translator English - Greek

micromarketing
15 millions of speakers
af

Translator English - Afrikaans

micromarketing
14 millions of speakers
sv

Translator English - Swedish

Micro
10 millions of speakers
no

Translator English - Norwegian

micro
5 millions of speakers

Trends of use of micromarketing

TRENDS

TENDENCIES OF USE OF THE TERM «MICROMARKETING»

The term «micromarketing» is normally little used and occupies the 144.047 position in our list of most widely used terms in the English dictionary.
0
100%
FREQUENCY
Little used
33
/100
The map shown above gives the frequency of use of the term «micromarketing» in the different countries.
Principal search tendencies and common uses of micromarketing
List of principal searches undertaken by users to access our English online dictionary and most widely used expressions with the word «micromarketing».

FREQUENCY OF USE OF THE TERM «MICROMARKETING» OVER TIME

The graph expresses the annual evolution of the frequency of use of the word «micromarketing» during the past 500 years. Its implementation is based on analysing how often the term «micromarketing» appears in digitalised printed sources in English between the year 1500 and the present day.

Examples of use in the English literature, quotes and news about micromarketing

EXAMPLES

10 ENGLISH BOOKS RELATING TO «MICROMARKETING»

Discover the use of micromarketing in the following bibliographical selection. Books relating to micromarketing and brief extracts from same to provide context of its use in English literature.
1
MicroMarketing: Get Big Results by Thinking and Acting Small
A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
Greg Verdino, 2010
2
Contemporary Marketing
Anticipating this, the company could begin to diversify product offerings to include nonallergenic foods. micromarketing Targeting potential customers at very narrow, basic levels such as by Zip code, specific occupation, or lifestyle— possibly ...
Louis Boone, David Kurtz, 2011
3
Health Services Marketing: A Practitioner's Guide
Micromarketing” is a form of target marketing in which marketers tailor their promotions to the needs and wants of narrowly defined geographic, demographic , psychographic, or benefit segments. Customers and potential customers are ...
Richard K. Thomas, 2007
4
Marketing
Geodemographic segmentation allows marketers to engage in micromarketing. Micromarketing is the focusing of precise marketing efforts on very small geographic markets, such as community and even neighborhood markets. Providers of ...
William Pride, Ferrell, 2008
5
Inspire Good: Nonprofit Marketing for a Better World
stations in the United States. Magazines remain a vital medium for micromessaging. Many new magazines are geared toward readers with special interests. Newspapers, the oldest mass medium, are adapting to micromarketing with targeted ...
BILL WEGER, 2011
6
Marketing Principles
Geodemographic segmentation allows marketers to engage in micromarketing. Micromarketing is the focusing of precise marketing efforts on very small geodemographic markets, such as community and even neighbourhood markets.
O. C Ferrell, Bryan A. Lukas, Sharon Schembri, 2012
7
Pride-Ferrell Foundations of Marketing
... land area geodemographic segmentation Marketing segmentation that clusters people in zip code areas and smaller neighborhood units based on lifestyle and demographic information micromarketing An approach to market segmentation ...
8
Contemporary Marketing, 2013 Update
—Mark Twain (1835–1910) American author micromarketing Targeting potential customers at very narrow, basic levels such as by Zip code, specific occupation, or lifestyle—possibly even individuals themselves. Summarize the types of ...
Louis Boone, David Kurtz, 2012
9
Foundations of Marketing
PRIZM, for example, classifies zip code areas into 66 different cluster types, based on demographic information of residents.11 Geodemographic segmentation allows marketers to engage in micromarketing. Micromarketing involves focusing ...
William Pride, O. C. Ferrell, 2014
10
Neuromarketology: Harness Converging Technologies and ...
Awareness Consideration Purchase Loyalty Early-Interest Automated micromarketing to early-interest prospects drives them to close with relevant, timely, and expert information that relates the brand promise to individual needs. Sales-Driven ...
Brian Fabiano

10 NEWS ITEMS WHICH INCLUDE THE TERM «MICROMARKETING»

Find out what the national and international press are talking about and how the term micromarketing is used in the context of the following news items.
1
Bali HTNG Conference Program to Emphasize Latest Trends in …
Micromarketing Building Blocks – Big data, CRM and revenue management become stronger when integrated, and offer hotels the opportunity ... «Hotel News Resource, Jun 15»
2
What Googles Entrance to M-Commerce Means for Merchants
As microblogging is to blogging, micromarketing is to mobile commerce. Think about how this impacts your business and how you will take ... «AlleyWatch, Jun 15»
3
Fifth Asia Bike Combined with Industry Summit
Some outdoor retailers successfully transfer their sales from physical stores to “social” sales through online micromarketing platforms such as ... «Bike Europe, May 15»
4
Analytics: The Biggest Trend of 2015?
As its accuracy increases, so does its value, making it especially lucrative for companies invested in micromarketing and micro-segmentation at ... «Pulse, Apr 15»
5
Talking to Chicago Cubs Co-owner Laura Ricketts, a Big-Deal …
You need to do micromarketing — you need to get on the ball!” And then, she says, “He said, 'You always be proud of who you are. Because I ... «New York Magazine, Apr 15»
6
Maximizing Value From Hotel Technology To Be A Focus Of Dubai …
Micromarketing Building Blocks – Mass marketing is dying. How will we engineer our systems to enable the one-to-one marketing of the future? «Hospitality Net, Apr 15»
7
What shopping could look like on the Apple Watch
the app can also create micromarketing campaigns by giving shopping recommendations and issuing targeted specials to the watch wearer, ... «Retail Dive, Apr 15»
8
Bringing Informal Sector Workers under CPS Umbrella
Micromarketing is a marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers. It requires a ... «THISDAY Live, Mar 15»
9
#79 Hot Springs City Council Minutes
Library, 94.55, DVD holder & sign; Micromarketing-Library, 963.99, Books; B. H. Power, 335.97, Utilities for Christmas Lights; Handcrafted Log ... «Rapid City Journal, Mar 15»
10
In-Arena Report: Trail Blazers Dismantle Lakers, LA Fans Unusually …
Micromarketing! The Moda has gone Mod! Disco lighting has been added, with colored spots highlighting center court during Blazer Dancer ... «Blazer's Edge, Feb 15»

REFERENCE
« EDUCALINGO. Micromarketing [online]. Available <https://educalingo.com/en/dic-en/micromarketing>. Nov 2019 ».
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