10 ENGLISH BOOKS RELATING TO «MACROMARKETING»
Discover the use of
macromarketing in the following bibliographical selection. Books relating to
macromarketing and brief extracts from same to provide context of its use in English literature.
1
Sustainable Enterprise: A
Macromarketing Approach
This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm ...
This four-volume set is the only authoritative collection of the most important writing published in the field.
Stanley J Shapiro, Mark Tadajewski, Clifford J Shultz II, 2009
This four-volume set is the only authoritative collection of the most important writing published in the field.
Mark Tadajewski, Stanley J Shapiro, Clifford J Shultz II, 2009
4
Handbook of Quality-of-Life Research: An Ethical Marketing ...
This chapter covers QOL research in relation to specific perspectives of
marketing. QOL research has been conducted from the following perspectives:
macromarketing, strategic marketing, the marketing mix, marketing ethics, social
marketing, ...
5
The Equitable Cultural Tourism Handbook
While chapter 4 deals with these vintage models of marketing, chapter 5
examines macromarketing, a subdiscipline of marketing that deals with
implications of marketing that go beyond the relationship of the organization and
its customers.
6
Marketing in turbulent times and Marketing, the challenges ...
Finance 4. Statistics/Management Science 5. Environmental Studies and
Technology Assessment 6. Social Performance Studies As a framework for
conceptualizing macromarketing, several issues and relationships are
summarized. The wide ...
7
Marketing theory: evolution and evaluation
Even during this dormant time period, some work appeared, notably by Reed
Moyer (1972), which represented a bridge between the broader issues of
macromarketing and the more focused issues of the activist school of thought.
Jagdish N. Sheth, David Morgan Gardner, Dennis E. Garrett, 1988
8
Ethics in Marketing: International Cases and Perspectives
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other ...
Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero, 2013
9
Marketing theory: distinguished contributions
R., Eric, and Terence A. Oliva, 1982, "A Pre- analylic Approach to Modeling
Macromarketing Behavior,*' TC-82, pp. 242-245. Rethans, Amo J., and Jack L.
Taylor, Jr., 1982. "Generic Problems Confronting Macromarketing
Decisionmakers," ...
Stephen Walter Brown, Raymond P. Fisk, 1984
10
Developments in Marketing Science
This necessitates looking from a macro perspective, namely macromarketing.
Bridging the Gap From Social Marketing to Macromarketing Currently popular
marketing terms like "social marketing," "societal marketing," "metamarketing," ...
Douglass K. Hawes, Robert D. Tamilia
10 NEWS ITEMS WHICH INCLUDE THE TERM «MACROMARKETING»
Find out what the national and international press are talking about and how the term
macromarketing is used in the context of the following news items.
Gary Sinclair
... contexts and publications can be viewed in Marketing Theory, the Journal of Macromarketing and the Ashgate Companion to Fan Studies. «The Conversation UK, Jun 15»
Marius Luedicke
... Consumption Markets & Culture, the Journal of Macromarketing, Marketing JRM, and the Advances in Consumer Research. His studies have ... «The Conversation UK, Jan 15»
Drake's marketing program ranked one of the most valuable in the …
... marketing, television consumption, marketing education, social marketing and public policy, macromarketing, and consumer literacy. “Drake's ... «Drake University Newsroom, Dec 14»
Taking care of each other online
Journal of Macromarketing, Online First. Stewart Loane, S., & D'Alessandro, S. (2013). Peer-to-Peer Value through Social Capital in an online ... «Crikey, Aug 14»
Marketing professor aims to shape consumer attitudes toward food
... including the Marketing and Public Policy Conference in Washington, D.C., and the Macromarketing Conference in Toronto, both in 2013. «Penn State News, Apr 14»
Holiday Shopping Can Be a Problem for Disabled Consumers
... published numerous research articles on vulnerable consumers, consumer homelessness, disability studies, macromarketing, public policy, ... «News from Rutgers, Dec 13»
'Eccentric genius' contributed to revolutionizing library cataloging
... but CD-ROM ("read-only memory") drives were just being installed in businesses in 1984, according to the Journal of Macromarketing. «Tampabay.com, Jun 13»
How it works/Example:
Marketing relates to the pricing, placement and promotion of specific products, but macromarketing describes how marketing influences what a whole society ... «Investing Answers, Mar 13»
The Federal Government and the Fringe Economy
Published as a part of the "Macromarketing and Development: Building Bridges and Forging Alliances" study in Summer 2007. The purpose of this paper is to ... «APRO RTO Headquarters, Feb 12»
James Carman, UC Berkeley business professor emeritus and …
Carman was awarded the Charles C. Slater Memorial Prize by the Journal of Macromarketing in 2002 for an article he co-authored about ... «UC Berkeley, Dec 04»
