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I see the same coffee table everywhere. It's mass marketing.
Douglas Wilson

Meaning of "mass marketing" in the English dictionary

Dictionary
DICTIONARY
section

PRONUNCIATION OF MASS MARKETING

mass marketing  [mæs ˈmɑːkɪtɪŋ] play
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GRAMMATICAL CATEGORY OF MASS MARKETING

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation
Mass marketing is a noun.
A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES MASS MARKETING MEAN IN ENGLISH?

Mass marketing

Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximized. In theory this would directly correlate with a larger number of sales or buys into the product. Mass marketing is the opposite to Niche marketing as it focuses on high sales and low prices. Mass Marketing aims to provide products and services that will appeal to the whole market. Niche marketing targets a very specific segment of market for example specialized services or goods with few or no competitors.

Definition of mass marketing in the English dictionary

The definition of mass marketing in the dictionary is the organization of the sale of a product to a large number of people.

WORDS THAT RHYME WITH MASS MARKETING


bracketing
ˈbrækɪtɪŋ
cricketing
ˈkrɪkɪtɪŋ
dating
ˈdeɪtɪŋ
exciting
ɪkˈsaɪtɪŋ
fighting
ˈfaɪtɪŋ
junketing
ˈdʒʌŋkɪtɪŋ
lighting
ˈlaɪtɪŋ
macromarketing
ˌmækrəʊˈmɑːkɪtɪŋ
marketing
ˈmɑːkɪtɪŋ
micromarketing
ˌmaɪkrəʊˈmɑːkɪtɪŋ
neuromarketing
ˈnjʊərəʊˌmɑːkɪtɪŋ
operating
ˈɒpəreɪtɪŋ
picketing
ˈpɪkɪtɪŋ
rating
ˈreɪtɪŋ
sitting
ˈsɪtɪŋ
spirketting
ˈspɜːkɪtɪŋ
telemarketing
ˈtɛlɪˌmɑːkɪtɪŋ
ticketing
ˈtɪkɪtɪŋ
visiting
ˈvɪzɪtɪŋ
waiting
ˈweɪtɪŋ

WORDS THAT BEGIN LIKE MASS MARKETING

mass cult
mass defect
mass destruction
mass funeral
mass grave
mass hysteria
mass in
mass leave
mass mailing
mass market
mass media
mass meeting
mass movement
mass murder
mass murderer
mass noun
mass number
mass observation
mass production
mass ratio

WORDS THAT END LIKE MASS MARKETING

accounting
annual general meeting
board meeting
budgeting
buffeting
carpeting
committee meeting
competing
direct marketing
e-marketing
fleeting
general meeting
greeting
meeting
riveting
sales meeting
sheeting
staff meeting
sweeting
targeting
viral marketing

Synonyms and antonyms of mass marketing in the English dictionary of synonyms

SYNONYMS

Translation of «mass marketing» into 25 languages

TRANSLATOR
online translator

TRANSLATION OF MASS MARKETING

Find out the translation of mass marketing to 25 languages with our English multilingual translator.
The translations of mass marketing from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «mass marketing» in English.

Translator English - Chinese

大众营销
1,325 millions of speakers

Translator English - Spanish

comercialización masiva
570 millions of speakers

English

mass marketing
510 millions of speakers

Translator English - Hindi

जन विपणन
380 millions of speakers
ar

Translator English - Arabic

التسويق الشامل
280 millions of speakers

Translator English - Russian

массовый маркетинг
278 millions of speakers

Translator English - Portuguese

marketing de massa
270 millions of speakers

Translator English - Bengali

গণ বিপণন
260 millions of speakers

Translator English - French

marketing de masse
220 millions of speakers

Translator English - Malay

Pemasaran massa
190 millions of speakers

Translator English - German

massenweise Vermarktung
180 millions of speakers

Translator English - Japanese

マスマーケティング
130 millions of speakers

Translator English - Korean

대량 마케팅
85 millions of speakers

Translator English - Javanese

Marketing mass
85 millions of speakers
vi

Translator English - Vietnamese

tiếp thị đại chúng
80 millions of speakers

Translator English - Tamil

வெகுஜன சந்தைப்படுத்தல்
75 millions of speakers

Translator English - Marathi

जन विपणन
75 millions of speakers

Translator English - Turkish

kitlesel pazarlama
70 millions of speakers

Translator English - Italian

marketing di massa
65 millions of speakers

Translator English - Polish

marketingu masowego
50 millions of speakers

Translator English - Ukrainian

масовий маркетинг
40 millions of speakers

Translator English - Romanian

marketing de masă
30 millions of speakers
el

Translator English - Greek

μαζικού μάρκετινγκ
15 millions of speakers
af

Translator English - Afrikaans

massa bemarking
14 millions of speakers
sv

Translator English - Swedish

massmarknadsföring
10 millions of speakers
no

Translator English - Norwegian

masse markedsføring
5 millions of speakers

Trends of use of mass marketing

TRENDS

TENDENCIES OF USE OF THE TERM «MASS MARKETING»

The term «mass marketing» is regularly used and occupies the 61.155 position in our list of most widely used terms in the English dictionary.
0
100%
FREQUENCY
Regularly used
72
/100
The map shown above gives the frequency of use of the term «mass marketing» in the different countries.
Principal search tendencies and common uses of mass marketing
List of principal searches undertaken by users to access our English online dictionary and most widely used expressions with the word «mass marketing».

FREQUENCY OF USE OF THE TERM «MASS MARKETING» OVER TIME

The graph expresses the annual evolution of the frequency of use of the word «mass marketing» during the past 500 years. Its implementation is based on analysing how often the term «mass marketing» appears in digitalised printed sources in English between the year 1500 and the present day.

Examples of use in the English literature, quotes and news about mass marketing

EXAMPLES

QUOTES WITH «MASS MARKETING»

Famous quotes and sentences with the word mass marketing.
1
Douglas Wilson
I see the same coffee table everywhere. It's mass marketing.

10 ENGLISH BOOKS RELATING TO «MASS MARKETING»

Discover the use of mass marketing in the following bibliographical selection. Books relating to mass marketing and brief extracts from same to provide context of its use in English literature.
1
The End of Fashion: The Mass Marketing of the Clothing ...
In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing.
Teri Agins, 2010
2
New and improved: the story of mass marketing in America
In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society.
Richard S. Tedlow, 1996
3
The mass marketing of politics: democracy in an age of ...
--Richard M. Perloff, author of Political Communication: Politics, Press and Public in America This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest ...
Bruce I. Newman, 1999
4
The Marketing Glossary: Key Terms, Concepts and Applications
The seller mass produces and mass distributes the item in an attempt to maintain low production costs and to keep prices low. The rationale for mass marketing is attempting to serve the largest market possible. A well-known example of mass ...
Mark N. Clemente, 2002
5
Marketing Strategy
Mass marketing works best when the needs of an entire market are relatively homogeneous. Good examples include commodities like oil and agricultural products. In reality, very few products or markets are ideal for mass marketing, if for no ...
O. C. Ferrell, Michael Hartline, 2012
6
Blue Vaudeville: Sex, Morals and the Mass Marketing of ...
"Important figures from the vaudeville stage such as Annette Kellerman and Eva Tanguay are presented in depth. The work provides an historical context for understanding these performers and appreciating their rebelliousness.
Andrew L. Erdman, 2004
7
Introduction to Marketing
1 , market segmentation consists of four levels, namely mass marketing, segment marketing, niche marketing and micro marketing. Let us consider each of these levels briefly. • Mass marketing. In the past, organisations used to practise mass ...
Johan Strydom, 2005
8
Introduction to Travel and Tourism Marketing
Mass marketing2 Mass marketing occurs when an enterprise takes on the mass production, mass distribution and mass promotion of one product for all buyers. Products that can be successfully mass marketed include staple food items (for ...
J. Alf Bennett, Johan Wilhelm Strydom, 2001
9
Direct and Database Marketing
But what was it that worked so well about mass marketing . . . and why can't it work again? Not many years ago, 20 million people in the UK read the same Sunday newspaper, read the same weekly magazine and watched the same TV series.
Graeme McCorkell, 1997
10
Fashion Marketing
ashionM arketing 5.2.2 Mass marketing Fashion marketers who assume that all customers in the market are the same are adopting a mass marketing or undifferentiated marketing approach. The assumption is based on the idea that customer ...
Mike Easey, 2009

10 NEWS ITEMS WHICH INCLUDE THE TERM «MASS MARKETING»

Find out what the national and international press are talking about and how the term mass marketing is used in the context of the following news items.
1
Infiniti Australia to expand dealer network and focus on targeted …
The latter of which will see Infiniti change its tune from mass marketing to more localised and targeted projects. “Because of our [limited] ... «CarAdvice, Jul 15»
2
Can Jet.com's Wall Street programmers outwit Amazon and Walmart?
But the money will also fuel a $100 million mass marketing campaign and cover expected substantial losses in the early years. The solid ... «Yahoo Finance, Jul 15»
3
Why Your Content Needs a Strategy
As firms shift from mass marketing to hyper-focused content strategies, they require a roadmap to connect content with targeted buyers and ... «Pulse, Jul 15»
4
Enercare Home Services is the new Direct Energy Home Services in …
This fall, Enercare will launch a fully-integrated mass marketing campaign, introducing customers to the new brand. The Direct Energy Centre ... «HPACMAG.Com, Jul 15»
5
DVD REVIEW: Big Eyes
... belabour the point, it's enlivened by an underlying debate about the fractious relationship between art, popularity and mass marketing. «Newcastle Herald, Jul 15»
6
Realtors see growing need to be tech savvy
With shifts in the real estate industry toward more technology driven services and mass marketing through social media, Judy Lowe, the ... «The Daily Courier, Jul 15»
7
Millennium Healthcare, Inc. Announces Scalable Annual Wellness …
This allows us to implement clients in a very scalable and efficient way, whereby a mass marketing model will allow us to expand this line of ... «Virtual-Strategy Magazine, Jul 15»
8
Golden Star Receives New Shipment of NA Drones for Mass
... new shipment of NA Drones for an online mass marketing campaign. The Company has several affiliate programs targeting the specific sale ... «Satellite PR News, Jul 15»
9
Klobuchar introduces bill to crack down on phone scams
Klobuchar has also called on the Department of Justice to ramp up efforts fighting mass marketing scams, including scams that are violating the ... «Brainerd Daily Dispatch, Jul 15»
10
What's Demandbase Doing With $30M?
ABM is a targeted approach versus “mass marketing.” B2B marketers zone in on accounts, because, as Demandbase officials told CMSWire at ... «CMSWire, Jul 15»

REFERENCE
« EDUCALINGO. Mass marketing [online]. Available <https://educalingo.com/en/dic-en/mass-marketing>. Apr 2024 ».
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