CE ÎNSEAMNĂ PÉPSI-CÓLA ÎN ROMÂNĂ?
Definiția pépsi-cóla în dicționarul Română
PÉPSI-CÓLA s. f. / pépsi s. n. băutură răcoritoare puternic acidulată, care conține esență de cola și pepsine. (< amer. pepsi-cola, n. com.)
CĂRȚI ÎN ROMÂNĂ ÎN LEGĂTURĂ CU «PÉPSI-CÓLA»
Descoperă întrebuințarea
pépsi-cóla în următoarea selecție bibliografică. Cărți în legătură cu
pépsi-cóla și extrase din aceasta pentru a furniza contextul de întrebuințare al acestuia în literatura Română.
1
Warman's Pepsi Field Guide: Values and Identification
More than two thousand listings featuring key details on Pepsi treasures, memorabilia, artifacts, and emphemera include current values, accurate descriptions, rarity ratings, and color photos, as well as tips on how spot a fake or ...
2
The other guy blinked: how Pepsi won the cola wars
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Roger Enrico, Jesse Kornbluth, 1986
3
Advertising Promotion and Other Aspects of Integrated ... - Pagina 43
Coca-Cola (Coke) and Pepsi are two well-known carbonated beverages that have been marketed for over 100 years. These brands have been locked in fierce battles for decades, described sometimes as “the cola wars.” One sensational ...
4
The Food Industry Wars: Marketing Triumphs and Blunders - Pagina 237
Although 7-Up did make some inroads with their Uncola promotional campaign, the soft drink promotional wars have been mainly between Coca-Cola and Pepsi-Cola. Coke and Pepsi are continually battling in promotional efforts. Coke was ...
Ronald D. Michman, Edward M. Mazze, 1998
5
The New Strategic Brand Management: Creating and ... - Pagina 61
In addition, to push competition out of the market (whether it is defined as cola drinks or more widely), the company exerts a ... Coca-Cola's main challenger worldwide, Pepsi-Cola, is following exactly the same brand and business model.
6
Statistics for Business and Economics - Pagina 24
CD FILE SOFTDRINK To construct a frequency distribution for these data, we count the number of times each soft drink appears in Table 2.1. Coke Classic appears 19 times, Diet Coke appears 8 times, Dr Pepper appears 5 times, Pepsi-Cola ...
7
A Short Course in International Marketing Blunders: ... - Pagina 104
PEPSI CHALLENGE BACKFIRES IN IAPAN, SCORES IN INOIA Thus, when Pepsi-Cola decided to take its "Pepsi Challenge" to Japan in 1994, the Japanese didn't respond as planned. The company wanted to transplant its successful US ...
8
The Real Pepsi Challenge: The Inspirational Story of ...
“Pepsi-Cola and Black Americans: A Long, Intensive Effort Linked Soft Drink Manufacturer to Blacks and Gave the Business World Lessons in 'Target Marketing,”' PPHST92.A.dOC., unpublished interviews with former employees and families ...
Stephanie Capparell, 2008
9
The Science and Art of Branding - Pagina 197
Why, for example, do some people only drink Pepsi-Cola and others maintain a to-die-for loyalty to Coca-Cola? PEPSI-COLA: THE VALUES OF A NEW GENERATION Pepsi-Cola was “invented” in 1898 by Caleb D. Bradham, a pharmacist in ...
Giep Franzen, Sandra Moriarty, 2008
10
The Oxford Companion to American Food and Drink - Pagina 140
Of all the imitators, the most tenacious was Pepsi-Cola, invented in 1894 in New Bern, North Carolina, by the pharmacist Caleb Bradham. By World War I the drink had achieved modest success, with franchised bottlers in half the states.
