10 GERMAN BOOKS RELATING TO «BUSINESS-TO-BUSINESS»
Discover the use of
Business-to-Business in the following bibliographical selection. Books relating to
Business-to-Business and brief extracts from same to provide context of its use in German literature.
1
Technischer Vertrieb: Grundlagen Des
Business-
to-
business ...
Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente fur die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet.
Michael Kleinaltenkamp, Wulff Plinke, 2012
2
Business-
to-
Business-Marketing im Profifußball
Der langfristige sportliche Erfolg muss durch nachhaltigen ökonomischen Erfolg abgesichert werden. Der Fußballfan als Konsument des Fußballspiels ist dabei nur noch mittelbar für den ökonomischen Erfolg verantwortlich.
Marc Bieling, Maurice Eschweiler, Jens Hardenacke, 2004
3
Management Der
Business-
To-
Business-Kommunikation: ...
"Management der Business-to-Business-Kommunikation" wendet sich an Praktiker in Unternehmen, die sich mit dieser anspruchsvollen Aufgabe beschaftigen.
4
Praxisorientiertes
Business-
to-
Business-Marketing:
Prof. Dr. Thomas Werani ist Leiter der Abteilung Business-to-Business-Marketing am Institut fur Handel, Absatz und Marketing an der Johannes Kepler Universitat Linz.
5
Strategisches
Business-
To-
Business Marketing
Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing.
Michael Kleinaltenkamp, Wulff Plinke, 2012
6
Einfach mehr verkaufen in
Business-
to-
Business und ...
Vertrieb zwischen Technik und Kommerz, funktionellen Details und menschlichen Emotionen
7
Markt- und Produktmanagement: Die Instrumente des ...
Prof. Dr. Wulff Plinke ist Dekan an der esmt european school of management and technology, Berlin. Prof. Dr. Frank Jacob ist Inhaber des Lehrstuhls für Marketing an der ESCP-EAP Europäische Wirtschaftshochschule Berlin. Prof.
Michael Kleinaltenkamp, Wulff Plinke, Frank Jacob, 2006
8
Innovationsmanagement in ...
Lars Herrmann zeigt, unter welchen Rahmenbedingungen die Informationsgewinnung aus zentralen Quellen hilfreich für die Realisierung eines innovativen Produktprogramms ist.
9
Social Media Marketing auf
Business-
to-
Business Märkten
Fachbuch aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,4, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: "Rucktritt des Bundesprasidenten - ...
10
Die Balanced Scorecard im Kundenmanagement des ...
Kein Automobilhersteller hat sein eigenes Reifen-, Stahl-, Glas-, oder Schraubenwerk, eine Eisenbahn zu Auslieferung der fertigen Fahrzeuge oder eine lraffinerie fr das Benzin, dass das Auto spter brauchen wird.
10 NEWS ITEMS WHICH INCLUDE THE TERM «BUSINESS-TO-BUSINESS»
Find out what the national and international press are talking about and how the term
Business-to-Business is used in the context of the following news items.
Taking an Endless Aisle Approach to Business-to-Business e ...
The endless aisle concept is becoming the new norm within the retail industry. Now this concept is gaining traction for business-to-business (B2B) brands as ... «Supply & Demand Chain Executive, Jul 16»
UK. Fusion posiziona ICE nell'elite delle mostre business-to-business
L'agenzia Fusion ha classificato ICE tra l'elite delle mostre business-to-business con sede nel Regno Unito. Applicando il punteggio Net Promoter (NPS), una ... «http://www.pressgiochi.it/, Jul 16»
TIAA acquires business-to-business robo-adviser MyVest
TIAA, a financial services firm focused on the educational sector, has acquired business-to-business robo-adviser MyVest. The purchase is aimed at helping ... «InvestmentNews, Jun 16»
2016 Enterprise Business-to-Business Demand Generation ...
Demand generation strategy and change management firm ANNUITAS launched its 2016 Business-to-Business (B2B) Enterprise Demand Generation ... «Supply & Demand Chain Executive, Jun 16»
Country's Largest Business-to-Business Event Convened by Asian ...
ATLANTA, June 20, 2016 /PRNewswire-USNewswire/ -- Hundreds of top-caliber Asian American suppliers connected with serious buyers, industry leaders and ... «PR Newswire, Jun 16»
AmazonBusiness looks at entering new cities for greater B2B retail
BENGALURU: AmazonBusiness is planning to expand to new cities in the coming year for a larger share of the business-to-business retail. From an 8-pincode ... «ETBrandEquity.com, Jun 16»
Leveraging Business-to-Business e- and m-Commerce as ...
Business-to-business (B2B) buyers are beginning to expect the same easy ordering experience from their suppliers as they have when shopping on websites ... «Supply & Demand Chain Executive, Jun 16»
2016: The Year of the Business-to-Business Commerce Revolution
Business-to-business (B2B) companies were slower to move online than their business-to-consumer (B2C) counterparts. Whether it's because business sellers ... «Supply & Demand Chain Executive, May 16»
Amazon.com Inc hits US$1 billion milestone on its business-to ...
Amazon.com Inc. sold US$1 billion in goods on its new business-to-business marketplace begun last year, and customer purchases are growing about 20 per ... «Financial Post, May 16»
Trade Shows: The Secret Weapon for Maximizing Business-to ...
Business-to-business marketing presents unique challenges not faced when marketing to consumers. Businesses take the time to carefully evaluate each ... «TSNN Trade Show News, Apr 16»
