ardid
gimmick ; stunt ; ploy ; scheme ; stalking horse ; trick ; gaff ; wheeze ; smoke and mirrors ; gambit.
Many outreach efforts foundered because they were primarily public relations gimmicks aimed at changing the public rather than the library.
People think that that this is just a stunt to generate more traffic to a lamely performing Web site.
They are using such ploys as citing budget cuts as the reason for making government information more expensive.
These cuts were a scheme to privatize the cleaning women's jobs, contracting them out to small or big private cleaning firms.
Legalism and pragmatism were the intellectual stalking horses that contributed most to the victory of economic interest over human concerns in this case.
But if variable-length keys are not supported by a data base, various tricks are often necessary to provide access to the library data which has inherently variable-length keys.
There are magicians that choose not to work with gaffs of any type because they want to take magic in new directions.
Last year's profits were more than halved, so the company has come up with a clever wheeze.
The truth is that the government has relied for years on smoke and mirrors to create the illusion of sound finances in the face of a serious budget deficit.
She's not only the most hated person in America, she's also appears to be pushing her luck with her latest gambit.
ardid comercial
marketing ploy
I wonder if Ms. Williams' sugar-coated Cuban tour was a marketing ploy by the Cuban government as an attempt to gain US sympathy.
ardid de marketing
marketing ploy
I wonder if Ms. Williams' sugar-coated Cuban tour was a marketing ploy by the Cuban government as an attempt to gain US sympathy.
ardid electoral
election stunt
Supposedly, this is some kind of election stunt, which is obviously receiving much media attention.
ardid político
political stunt
The Pakistan government's decision last week to block pornographic web sites is more a political stunt than an effort to purify society.
ardid publicitario
publicity stunt
publicity ploy
advertising ploy
After all, librarian and community know each other intimately without expensive surveys and publicity stunts.
This is a publicity ploy aimed at generating a visceral reaction among potential clients.
New advertising ploys are also being tried to promote the greater use of audiobooks.
